AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBAdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
WEBBasics Marketers Need to Know & Questions to Ask The purpose of this document is to educate ANA members on agency trading desks regarding what they are, what they do, potential benefits, questions to ask, and more.
Publicis Acquired Retail Tech With Agency Clients - AdExchanger
WEBAug 8, 2024 — Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its retail and ecommerce acquisitions. The Publicis commerce strategy will be put to the test, though, as agencies plan to curtail spending with Publicis-owned businesses. You read that right: agencies. Many of Publicis’ fastest-growing and most […]
AdExchanger’s Regularly Updated Guide To UID 2.0
WEBMay 25, 2021 — Ad network Trade House Media now passes UIDs in the bidstream to enable buyers to bid against them across channels. And TripleLift told AdExchanger that it’s actively working to implement Unified ID 2.0 in order to support targeting and measurement use cases for clients and partners. Laying the groundwork.
Inside Bidstack’s Plan To Build An SSP For In-Game Ads
WEBNov 28, 2022 — Bidstack is building a dedicated SSP for video games. It recently raised $11 million to support its US expansion and the licensing of its in-game ad tech.
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WEBSeptember 24th, 2024. The controls and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising – even on digital channels – may feel like it’s stuck in the 1950s. Advertisers blanket broad audiences with high-level brand messages, accepting that the value and impact ...
AdExplainer: Data-Driven Linear Vs. Addressable TV - AdExchanger
WEBNov 28, 2022 — Data-driven linear (DDL) is becoming an increasingly popular choice for linear TV advertisers attempting to make more informed media buys.
Data-Driven Marketing Is State Farm’s Best Policy - AdExchanger
WEBOct 31, 2023 — Data-Driven Marketing Is State Farm’s Best Policy. When most people hear the words “like a good neighbor,” their mind immediately fills in the rest of the sentence with “State Farm is there.”. State Farm has spent tens of billions of dollars on TV advertising and brand marketing to make that happen. But programmatic media buying also ...
TikTok Wants To Win All The Screens, Not Just Your Smartphone
WEBAug 13, 2024 — TikTok isn’t just racing YouTube and Meta to be on every smartphone or mobile device. It has a plan for practically any screen you can imagine. “There are billions of additional screens outside of mobile phones,” Dan Page, TikTok’s global head of partnerships, new screens, told AdExchanger. “We want to be in all of them, […]
AdExplainer: The Difference Between AVOD and FAST - AdExchanger
WEBMay 16, 2022 — The fragmented TV ecosystem uses a slew of acronyms to describe itself – and it’s important for buyers to understand the nuance in these definitions.