The creation of NLL+ hopes to capitalize on an inflection point for box lacrosse – a format played indoors with six aside. In ...

The Pac-12 formally announced that it has chosen Octagon as its agency of record to advise the conference on its media rights ...

The PGA Tour’s policy board approved sweeping changes to the circuit’s eligibility criteria, field sizes and the total number ...

Ad agency BarkleyOKRP developed a creative strategy for TGL meant to capture the freshness of the league while demonstrating that the pace of TGL would be no leisurely Sunday afternoon.

ESPN has unveiled FACTS, a new generative AI-powered avatar that is being tested with SEC Nation to help foster engagement, provide data and insights on complex sports analytics and target new ...

Drip, a U.K. water brand, is the UFC’s newest sponsor under a three-year (plus options) global deal that gets Drip branding ...

NFL owners on Tuesday will discuss possible new rules for Tom Brady following his interview with Patrick Mahomes that may ...

The Snow League, the upcoming snowsports competition series launched by Shaun White, has landed a multiyear media rights ...

Gains in broadcast TV viewership in October were helped by a 10% bump for overall sports viewership, per new data from the ...

The Jackie Robinson Estate is expanding its global licensing partnership with IMG while attempting to bring the legendary ...

Genius Sports hailed increased in-play betting generated through its watch-and-bet product in the first four weeks of the NFL ...

Michele Kang, one of the most powerful women in sports, has made a whopping $30M donation to U.S. Soccer for some of its ...