Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between ...

The beer brand is celebrating the return of the Paramount drama with collectible caps featuring quotes from the show’s ...

Jaguar, founded in 1935, is shifting marketing gears in a big way as it pivots to solely manufacturing EVs. The company has ...

IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.

The U.K.-based media advisor, which recently aided reviews for Amazon and Unilever, acquired a marketing unit from PwC ...

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it's not ...

Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, ...

DiveWire guarantees visibility for your news announcements through instant distribution to Marketing Dive’s audience and its 265,500 newsletter subscribers for 21 days.

The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to ...

Marketers’ optimism about AI continues to grow, with 80% reporting that their use of AI tools exceeded return on investment expectations. In 2024, 93% of marketers had positive experiences with the ...