When it comes to tech on sale for Amazon Prime Day, Amazon’s own hardware is at the top of the list. The online retailer usually discounts Echo speakers, Fire tablets, Kindles and the like to record-low prices for October Prime Day,

SAVE $40: As of Oct. 8, the Amazon Fire TV 40-inch 2-Series is on sale for $159.99 at Amazon. That's a saving of 20% on list price. There couldn't be a better excuse to upgrade your tech than Amazon's October Prime Day. There are deals across hundreds of brands and products, but the discounted Amazon Fire TV 40-inch 2-Series should catch your eye.

Fire TV Stick: was $39.99 now $19.99 at Amazon Amazon's standard Fire TV Stick is 50% off with this early Prime Day deal. We found it was an affordable way to add essential smart features to your TV in our Fire TV Stick review, including access to streaming apps in HD, Alexa voice commands and control of other smart home devices.

October Prime Day in particular is not only a great time to buy a TV on sale, but happens to fall during prime TV watching season. Whether you're a football person, a scary movie person, or a cozy fall show rewatch person, this is your chance to upgrade TVs without waiting until Black Friday.

The Amazon Fire TV Stick 4K Max is on sale for Prime Day. Order through Best Buy, you’ll get one month of FuboTV and Xbox Game Pass Ultimate for free!

Don't sleep on this 24-inch Insignia Smart HD 720p Fire TV — a steal at less than $70. This super-popular model is now a paltry $60, down from an already affordable $80. It is just the right size for a smaller space and so slim that it’ll fit seamlessly into any setting — and at this price,