Leo Messi and Adidas are linked together as much as any athlete and brand in professional sports. So it makes perfect sense ...

Almost half of Americans fear artificial intelligence poses a threat to humans, so Newsweek asked what it has planned for us.

I f there’s one job a sports font has, it’s to make a strong impression. Some of the most famous sports logos are defined by ...

Every brand logo tells a story, and has a story behind it. Logo expert weighs in on the most iconic examples logos and how ...

The global companies that top our annual list offer generous benefits, a healthy work-life balance and numerous opportunities ...

An apparel brand backed by golf legend Tiger Woods and a Baton Rouge company that makes cooling equipment for helmets and ...

Caterpillar, or CAT, might be well-known today for its distinctive yellow color and blocky logo, but it wasn't always the ...

For W ’s annual The Originals portfolio, we asked stars of film, fashion, art, music, and more to share their insights on ...

Nike’s brand identity extends far beyond its iconic swoosh, but how does a company like Nike achieve and maintain such a ...

For the first time, FIFA is letting World Cup host cities sell local sponsorships. Planners for KC's games discuss the two ...

The Instax "Instagram logo" camera is $60 off – and they don't make it any more, so you should get one before it's gone ...

One of the biggest fights of the year takes place on Saturday when WBC, IBF and WBO light heavyweight champion Artur ...