What are the key ingredients to a team logo in the NBA? Did the LA Clippers get it right? What could the team’s future branding look like? GQ settles the score, as the LA Clippers get rebranded.

The new NBA Cup courts will debut Tuesday. How did our trio of writers rank the in-season tournament courts from No. 1 to No.

A jumping leprechaun was introduced in the logo with a shamrock leaf-printed jacket and a crown with NBA lettering engraved .

This gallery will highlight logo redesigns for every team created by Addison Foote, a digital artist whose illustrations have been used by the NBA, NBC and several other prominent organizations ...

Underneath the team logo and the NBA Cup trophy at center court and the silhouettes of trophies in the lanes, all of which were present in Year 1, there is something new: a logo, wordmark or graphic.

The NBA Cup is featured at center court and in the lanes. Team logos and wordmarks are featured in the center jump circle and each team utilized a logo, wordmark or graphic to apply over the ...