The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as like being in a ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

Jaguar unveils a bold rebrand with a new logo, prancing "leaper" design, and slogans like "Delete Ordinary," embracing ...

Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts ...

The brand's new logo is now written as JaGUar to ' seamlessly blended upper and lower case characters in visual harmony', the ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

Jaguar has unveiled a new brand identity as it transitions to an all-electric car manufacturer by 2026. The company revealed ...

Jaguar retires its iconic 'growler' logo in a bold rebrand aimed at attracting younger customers, as it shifts focus to ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

The brand, founded 102 years ago, is moving into a new era, reflecting its transition away from traditional luxury vehicles toward a sustainable, future-focused approach.

Jaguar has officially unveiled its new brand identity, the first step towards transitioning into an EV-only brand from 2026.

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.