“Jaguar has its roots in originality. Sir William Lyons, our founder, believed that a Jaguar should be a copy of nothing,” ...

The new brand identity comes as part of the automaker's effort to transition into an ultra-luxury EV brand by 2026.

Owning legends is never cheap, so the 2025 Mercedes-AMG G 63 for the Australian market costs two arms and two legs - it ...

No one can say that today's relaunch of the storied British brand—complete with a bold new logo, a high-fashion vibe, and a ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Jaguar has been building gas-powered sports cars for over 75 years ... Strikethough, the second element, is the logo, which ...

Now, Jaguar has revealed its new brand identity, including a new logo and everything else surrounding it. But let me say ...