Fast food brand McDonald's drove record levels of brand love amidst a challenging commercial landscape in the UK with an emotional advertising approach.

Brand awareness and reach for the new product launched by L'usine to enter a new segment Brownie within the cakes category. Yes, it's the first year of this campaign. The campaign has a unique concept ...

Klondike, an ice cream brand, relaunched its long-term tagline of What Would You Do for a Klondike? in the USA by showing up in person to call on people to follow through with what they said they'd do ...

Given the silence (and subsequent decline in brand equity) as well as the genuine RTBs in this new product, the main objective of the campaign was to drive brand awareness and maximizing reach through ...

Objective #1: Positively impact living conditions by penetrating homes and uplifting domestic househelps' rooms in the UAE. Objective #2: Positively influencing key brand attributes for HomeBox as a ...

The war of innovations placed a threat on the existing NESCAFÉ range, as we saw a drop in sales of some of the older NESCAFÉ ice variants. The new NESCAFÉ Ice Cookies & Cream was therefore expected to ...

Dull advertising does not deliver the marketing intent and stems from accountability sinks – but creative development and evaluation can identify and remedy dull ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

AI will increase advertising efficiency and make the work more effective – that’s the dream at least; an alternative, nightmare scenario is a deluge of ads that are cheap to make and which don’t do ...

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While sponsorships pose challenges linked to asset valuation and measurement for brands, new research finds that this marketing strategy still has a strong ability to engage a substantial number of ...