Surge Brands has been named the global licensing agent for Crazy Aaron’s, the longstanding company behind Thinking Putty, ...

Leaning into the power of nostalgia and the booming “kidult” consumer — who frequented KB Toys back when the demo was simply ...

The LEGO Group and UNICEF are joining forces to launch a new toolbox for game designers to center kids’ wellbeing in the ...

The Ethical Supply Chain Program ( ESCP) and The Toy Association are teaming up.

Leading toy and gift company Enchanted Moments is obtaining West Coast sales agency Golden Sales.

November is Toy Safety Awareness Month. The Toy Association and the toy community have joined forces to promote safety tips ...

Created in collaboration with The Toy Association and The Toy Foundation, this issue celebrates excellence in the business of ...

It’s awards season, and the race is on as toymakers, game developers, licensors, retailers, and others engaged in the business of play look forward to a time of recognition, competition, and, for some ...

Hasbro is unveiling a new AI-powered tool to help consumers find the perfect game for any occasion. The Game Finder takes any prompt, such as “Give me a game that is perfect for ...

A partnership between Nike, Hasbro, and Victory Creative Group (Lebron James marketing team) has brought us Monopoly: Leborn ...

The Ethical Supply Chain Program is celebrating its 15th anniversary while reaching milestone numbers. The ESCP Worker ...

The Strong National Museum of Play, the home of the National Toy Hall of Fame, has chosen three new toys to enter its halls: ...