PopSockets is aiming to restore its pop culture relevance of the mid-2010s by repositioning itself as a lifestyle brand.

What does this mean? Brands can lose billions in sales. While car companies are in the spotlight, the risk isn’t limited to ...

Nearly 20% of menopausal women struggle with finding the right doctor and health care experience, according to Anne ...

Emerging technologies are poised to redefine marketing in 2025, and the latest trends point to a future shaped by AI-driven ...

When it comes to modern marketing tactics, you can’t be all things to all people. Even beyond Gen Z, 71% of consumers expect ...

Brands have discovered a new seasonal sampling tool—Advent calendars. Burger King is the latest marketer to jump on the trend ...

Mint purchased 226 airings of its “Mintfomerical” across 16 networks including A&E, Food Network, History Channel, ION ...

Gerry Graf’s Astroland Advertising Festival seeks fresh perspectives from jurors with less than five years of experience.

These direct-to-consumer brands took innovative approaches to marketing in 2024 and got engagement boosts in the process.

More attention and advertising dollars flowed into sports in 2024 behind big events such as the Olympics and the Super Bowl, ...

Comcast Corp. plans to spin off cable TV channels including MSNBC, CNBC and USA, according a person a familiar with the ...

Nissan has appointed Allyson Witherspoon as U.S. chief marketing officer. Witherspoon, who held the position less than two ...