Beyoncé has created another massive cultural moment and set a new precedent with her record-breaking Christmas Day halftime performance on Netflix.

The two games had more than 24 million viewers on average in the United States, Netflix said. Viewership peaked when Beyoncé performed.

Performing cuts from her smash “Cowboy Carter” album, Beyoncé doubled down on her country aesthetic, joined by Post Malone, daughter Blue Ivy and others.