Kansas City Chiefs quarterback Patrick Mahomes’ connection to his alma mater, Texas Tech, will take a new step in November.

Patrick Mamhomes played college ball at Texas Tech. He still loves his Red Raiders, and they love the Kansas City Chiefs’ ...

Patrick Mahomes today unveiled a new Texas Tech football uniform that features Mahomes' signature "Gladiator" logo — one of ...

Texas Tech released images and a video of the team's new uniforms on Thursday, which feature the gladiator logo of Kansas City Chiefs superstar and former ...

Texas Tech will wear special uniforms featuring former quarterback Patrick Mahomes' "Gladiator" brand logo as part of their ...

Kansas City Chiefs superstar quarterback Patrick Mahomes is partnering with Texas Tech football for a new jersey release that ...

Texas Tech has a storied football program, but few players have done as much to raise its profile as three-time Super Bowl ...

Adidas and Texas Tech unveiled the new football uniforms Thursday afternoon, featuring Mahomes’ signature “Gladiator” logo. ...

"Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure" ...

According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes.

This week in branding news, OpenAI’s employees were shocked by a proposed logo change, Duolingo co-branded its own musical ...