Marketing to Gen Z requires a fresh approach that resonates with their values and preferences, favoring connections over polished images.

A new feature in Google Docs is bringing AI-generated images to your documents. Am I the only one having flashbacks to the ...

This year, the singer dressed as Morticia Addams for the festive clip, which begins in eery black and white before the clock hits midnight on Nov. 1 and there’s a pop of color and festivity.

Notifications aren't just for laughs; they're part of a larger, more sophisticated retention marketing plan. Retention marketing aims to retain customers by driving repeat purchases and ...

With United States elections to take place in just a few weeks, once again we see marketing as a form of theatrical art. To emphasize this point we need to think about last year’s marketing fail ...

Over the years, some entertainers have distinguished themselves in that regard, and their marketing stunts/gimmicks ... Basketmouth has indeed mastered the art of social media promotion.

Some art museums overawe with the sweep of their collections. Others thrill with a few perfectly placed masterworks. The best of them embody their cities’ ambitions and fulfill an ideal ...

In the world of business, we often get so caught up in the thrill of the chase – the marketing, the sales pitch, the conversion – that we forget about the most crucial part: what happens after the ‘I ...

As Aanandita Datta, Chief Marketing Officer of Pizza Hut India, puts it, “Festivals in India are more than celebrations—they're a collective experience. Brands that invest in creating immersive ...