The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.

The logo, now stylised as ‘JaGUar’, features geometric symmetry and a modern font, symbolising the brand's commitment to ...

Jaguar is undergoing a transformative shift, with plans to reposition itself as a high-end luxury electric vehicle (EV) brand ...

As it approaches its 90th anniversary, Jaguar is looking to re-launch its brand to bolster its future plans. “It wasn’t ...

Jaguar has revealed its new brand logo and a new identity which will change the perception and image of the luxury brand.

The Jaguar we’ve known and loved for the past 79 years is about to undergo its biggest reinvention ever, with owners JLR ...

“Jaguar has its roots in originality. Sir William Lyons, our founder, believed that a Jaguar should be a copy of nothing,” ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Jaguar has showcased its new brand identity and logo as it embarks on a new era. The British carmaker is transforming as an ...

Colorful cartoon creatures by renowned Japanese graphic designer and printmaker Kazumasa Nagai peer out from handbags and ...

The new brand identity comes as part of the automaker's effort to transition into an ultra-luxury EV brand by 2026.

Now, Jaguar has revealed its new brand identity, including a new logo and everything else surrounding it. But let me say ...