Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent ...

Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work ...

Learn how AI-powered search impacts B2B marketing, focusing on personalization, voice search, predictive analytics, and ...

B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research from ...

NFTs—non-fungible tokens—are unique digital items that are authenticated on the blockchain. The authentication process is the same technology that secures cryptocurrencies, such as Bitcoin, allowing ...

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

"Storytelling" is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline cliché ...

Raise your hand if you're sick of hearing people say "the world has changed" or "this is our new normal." (We'll pause for the collective hand-raise.) There's truth in those tropes, but the reality is ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...