Jaguar, founded in 1935, is shifting marketing gears in a big way as it pivots to solely manufacturing EVs. The company has ...

Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between ...

The beer brand is celebrating the return of the Paramount drama with collectible caps featuring quotes from the show’s ...

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it's not ...

Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, ...

The U.K.-based media advisor, which recently aided reviews for Amazon and Unilever, acquired a marketing unit from PwC ...

IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ...

The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...