TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now ...

AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns.

Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has ...

The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with ...

Unlock New Perspectives with the “Addressability & Performance Best Practices Study” In today’s rapidly evolving digital ...

Outbrain is unveiling a new TikTok-inspired vertical video feed for publisher mobile sites that will appear at the bottom of ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across ...

Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads. Now, the business is focused on ad block recovery.

Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...