Thailand welcomed more than 35 million international tourists in 2024, surpassing the government's target, as the country strives to revive its sluggish economy, officials said Monday.

Thailand exceeded its 2024 tourism target with over 35 million international visitors, closely approaching pre-pandemic levels. The government attributed the surge to relaxed visa rules and popular TV series promotions,

Vietnam aims to draw as many as 23 million international tourists this year, a goal that would surpass pre-pandemic levels, according to a statement on the government website.