The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the independent media and measurement agency Good Apple.
FF PAC’s approach, particularly in the campaign’s final weeks, has emphasized digital advertising aimed at non-political audiences, including younger voters, especially younger women, Black ...
Ad impressions are a crucial metric in online advertising, revealing how often your ad appears on a webpage. By understanding impressions, businesses can better gauge their reach and optimize ...
Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more. Anyone with a small business or side hustle should have a small business credit card that earns bonus ...
South Africans spend more time online than any other nation, and advertising money is starting to flow into online publishers and social media platforms. This was one of the findings of the IAB ...