What are the key ingredients to a team logo in the NBA? Did the LA Clippers get it right? What could the team’s future branding look like? GQ settles the score, as the LA Clippers get rebranded.

A jumping leprechaun was introduced in the logo with a shamrock leaf-printed jacket and a crown with NBA lettering engraved .

The NBA Cup is featured at center court and in the lanes. Team logos and wordmarks are featured in the center jump circle and each team utilized a logo, wordmark or graphic to apply over the ...