Everything and everyone seems to be vying for our attention. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound ...

Everything and everyone seems to be vying for our attention. If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound ...

discover the array of promotional efforts we plan to spread the word about your book and explore suggestions on how you can contribute to its success. The Marketing team asks all authors to complete ...

Please note that you will not find tactical advice for digital marketing success in these books. Digital marketing is a dynamic field and digital media platforms change almost on a weekly basis ...

Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

When Travis Vogan, a professor in the University of Iowa School of Journalism and Mass Communications, launched his most ...

What divides certain marketing claims between fact and fiction ... and their application in the context of litigation and government investigations. Their book explores relevant case law; provides ...