The Takeout on MSN13d
Discontinued Frito-Lay Chips That Deserve A Comeback
Frito-Lay chips have been around for a long time and many flavors have come and gone. These are the discontinued chip flavors ...
Warc10mon
How Frito-Lay is entering the world of "discovery brands"
This trend hasn't escaped the attention of Evan Shaver, senior director/strategy of Frito-Lay's Growth Ventures unit. "We've been tasked to find new, explosive areas of growth; the things that Doritos ...
Warc1y
Understanding brand equity: Frito-Lay taps into the 'emotions' of American snackers
Just a week before PepsiCo's Frito-Lay division startled the entire snacks ecosystem with the introduction of a milk-chocolate-covered Lay's potato chip, Mike Quintana, director strategic insights ...