Facebook is launching a whole new ad format that, once again, will try to capitalize on the amazing power of the "social graph" as a sales tool. If your "likes" on Facebook can be interpreted as a ...

Whereas Facebook has just one native ad format in its app (the App Promotion Ad), Twitter ads show up both on desktop and mobile. In this regard, we see a distinct advantage for Twitter. So it must ...

Meta introduces a new ad format for European users to comply with EU regulations, offering less personalized ads that may ...

The surge in new ad formats on connected TV is intensifying the need for uniform formats that deliver consistently strong performance. Today, connected TV (CTV) media buyers are traversing a ...