Here’s how the Strauss logo wound up on MLB helmets during the playoffs and what it portends for the future. Francisco Lindor #12 of the New York Mets hits a double in the fifth inning of Game 4 of the Division Series presented by Booking.

Well, MLB reached a new multiyear partnership with STRAUSS, a European workwear company based in Germany, last month. The partnership, which marked STRAUSS' first league-wide deal in the United States, called for the company's name and logo to be displayed on batting helmets throughout the postseason.

Major League Baseball's playoffs are getting underway on Tuesday afternoon with the commencement of the best-of-three Wild Card Series. (You can view the full postseason schedule here.) When the players take the field to kick off October,

For the past two seasons, the Houston Astros have worn an Oxy advertising patch on the left sleeve of their uniforms. When they opened their eighth straight trip to the postseason with a 3-1 loss to the Tigers on Tuesday,

In September, MLB announced it had entered into a leaguewide helmet sponsorship partnership with STRAUSS. It doesn't just cover the big leagues, as the company's logo will be on all helmets in minor league baseball starting in 2025. It is the first time batting helmets have been used to promote a company across Major League Baseball.

Phillies fans will notice a new addition to the team's batting helmets during the National League Division Series against the New York Mets.