Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital ...

Audi is changing the way it sells cars in Chinese market. The German luxury automaker announced plans on Thursday at a press event in Shanghai to begin selling EVs in the country under the name AUDI.

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...

However, Audi has struggled to crack China's rapidly growing EV segment and in 2023 turned to SAIC for help. Similarly, fellow Volkswagen Group brand Volkswagen is working with China's Xpeng to ...

The launch includes the AUDI E concept car, marking an EV product launch tailored to Chinese consumers. Unlike the traditional four-ringed logo, “AUDI” in all caps highlights a unique identity ...