Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand.

Car giant Jaguar has unveiled a new logo and a rebranded range of new electric cars alongside marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing”.The new logo features the British luxury vehicle maker’s name written as JaGUar - a “seamlessly blended upper and lower case characters in visual harmony”,

Jaguar quipped that the old logo has been “reimagined” to a user who questioned the company’s objective behind the logo change

Jaguar recently began testing its upcoming electric 4-door GT which will be making its debut in concept form next month.

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo. The old logo featured all capital letters.

Jaguar has officially unveiled its new brand identity, the first step towards transitioning into an EV-only brand from 2026. As part of the new brand identity, Jaguar has revealed a set of logos: Device

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that herald its reinvention

The new wordmark is a mix of upper- and lower-case letters. Jaguar is in transition. It's winding down production of the last models in its current lineup before relaunching the brand further up-market and at a higher price point.

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.