The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026. The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big problem the automaker still faces?

Jaguar retires its iconic 'growler' logo in a bold rebrand aimed at attracting younger customers, as it shifts focus to launching electric vehicles in 2026.

The new bespoke logo, written as JaGUar, has "seamlessly blended upper and lower case characters in visual harmony", the company said [PA Media] Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand.

Luxury automaker Jaguar is undergoing a bit of a transformation. The old logo featured all capital letters. The new one features gold letters that are spaced out and in lowercase, with the exception of the “G” and the “U.

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