The banner will hold press screenings for each of its films in the 'first half of the release day,' while not holding pre-release screenings of any new releases.

With the box office volatility and rising star fees, it is tougher for production house like Dharma to operate independently. Recently, Dharma has released Kill, Bad Newz, Yodha and Mr & Mrs Mahi. Its Alia Bhatt-starrer Jigra will arrive in cinemas this week.

At the moment, filmmaker Karan Johar is looking forward to the release of Jigra, which stars Alia Bhatt and Vedang Raina. It is slated to open on October 11.

While e4m had reported earlier that Dharma has been seeking investors for some time, it is believed that the RP Sanjiv Goenka Group may ultimately acquire a major stake in the company

Saregama is in talks to acquire a majority stake in Karan Johar's Dharma Productions, though the deal may not finalise soon. The move comes amid box office volatility affecting studios

Johar expressed concern over skyrocketing actor fees, revealing that some stars had asked for Rs 40 crore to appear in Kill, which equaled the film's entire budget.

The music company, which has been trying to make a mark in the movie and OTT space, has already acquired Pocket Aces Pictures and is aiming to boost its content catalogue, the newspaper said