#BeYourOwnBoss - Hugo Boss
WEBAfter 50 years, we have introduced a new logo for BOSS, as part of a true 360-degree rebranding. The new BOSS is bolder, more contemporary, and more impactful. The new aesthetic, centered on a palette of camel, white, and black, is also younger, more global, more playful, and more casual, while still retaining our codes of dressing excellence.
Inside the big Hugo Boss rebrand - Vogue Business
WEBJan 26, 2022 · The rebrand features new, simplified logos for both Hugo and Boss and a clearer design direction to attract the younger shopper, says Grieder. In 2021, tailoring recovered better than Grieder had expected.
Everything You Need To Know About HUGO BOSS’ Historic Brand …
WEBJan 26, 2022 · Things have changed dramatically at HUGO BOSS, and we're here to share the details. A new logo and style direction are just the beginning.
New Branding - HUGO BOSS Annual Report 2021
WEBThe authentic and unconventional styles are coming with a new logo, which is an integral part of the brand’s new boldness. A bold mix of contemporary and commercial pieces underlines the authentic HUGO DNA.
HUGO BOSS releases star-studded campaigns for BOSS and HUGO
WEBJan 26, 2022 · After almost 50 years, HUGO BOSS is introducing a new logo for its core brand, BOSS, along with a true 360-degree rebrand across all consumer touchpoints. The HUGO brand also sports a new look for the first time since its last logo adjustment in …
BOSS Reborn: Iconic Fashion Label Unveils Star-Studded New …
WEBSep 29, 2024 · The first visual representation of the rebranding, the new logo encapsulates everything that BOSS aims to be. Bolder and more graphic, the brand claims the contemporary new look ushers in a refined and ‘impactful visual experience’.
UNLOCK THE POWER WITHIN AND MAKE A STATEMENT WITH THE NEW ... - Hugo Boss
WEBFeb 6, 2024 · A standout feature in the new selection is the Double B monogram: an eye-catching emblem that symbolizes the spirit of a true BOSS – a person with the power to make bold life choices and isn’t afraid to make a statement.
HUGO BOSS RELEASES STAR-STUDDED CAMPAIGNS FOR BOSS …
WEBJan 26, 2022 · After almost 50 years, HUGO BOSS is introducing a new logo for its core brand, BOSS, along with a true 360-degree rebrand across all consumer touchpoints. The HUGO brand also sports a new...
BOSS Reveals New Brand Identity - DSCENE
WEBJan 26, 2022 · Undertaking a new, modem brand identity focused on a younger demographic, the brand has introduced a new logo featuring bolder graphic typeface with a contemporary look and impactful visual experience.
Hugo Boss Who? Meet BOSS and HUGO - V Magazine
WEBJan 31, 2022 · BOSS will remain the core brand, despite a 360-degree refresh of all consumer aspects, including a new logo. HUGO will also get a more contemporary logo for the first time since the 1990s.